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Every region has its own way of celebrating, but the most impressive festivities and dances take place in the North East.“It is a very traditional time of the year for Brazilians.

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We are also expanding the peanut roasting floor with manufacturing equipment for peanut cream spreads.

Consumers are not just concerned about appearances but what they put into their body,” said Figueirdeo.

She said the busiest time of year for the company is in June when there are a lot of fiestas in Brazil, (Festa Junina) similar to Christmas time, and this is the main period for Santa Helena sales.

Festa Junina - from mid-June until the end of July celebrates the Catholic Saints; Anthony, John the Baptist and Peter.

It is also a month to honor rain, the harvest season and marriage.

Guests are treated to delicious and typical food, will dress up like farmers, enjoy bonfires and dance the quadrilha.

After Carnival, it is the second most important popular celebration in Brazilian culture.Festa Junina’s origins date back to Portuguese colonization, and the holiday has developed over time to incorporate Brazilian cultural elements.The culture of indigenous populations, Afro-Brazilians and European immigrants has all influenced how the festivities are held in different regions in Brazil.Leão worked as a market execution coordinator for Coca-Cola Andina Brazil, a group from Chile, for 11 years, focusing on marketing strategy positioning and distribution.He joined Santa Helena three months ago as marketing, product coordinator.He told Bakeryand Snacks he now wants to take that knowledge and expertise from CCC (The Coca-Cola Company) and use it to promote Santa Helena’s products, implementing market strategies to gain wider publicity for the brand.