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Christian Mingle announced its 2014 national Advisory Board members earlier this week and for the first time introduced regional advisory boards in Los Angeles and Dallas, in an effort to increase offline user engagement.
Part of that feedback has meant that the online dating company has increasingly incorporated "language toward the evangelical community" on its site and in its materials.It also has generated more resources for pastors and church leaders, including a pamphlet that explains the ins and outs of online dating."So many church leaders have been married long before online dating was a societal normal, so for them, they don't really know how to talk about it, how to relate it so and so the board said that if we had something like this (pamphlet) it would really help [church leaders] to better understand not only what Christian Mingle is all about but also to understand how to help singles out," said Reccord.2014 marks the first year that Christian Mingle has created regional boards in the Los Angeles and Dallas areas, in an effort to draw on the community knowledge of local leaders when reaching users in the area."One of the things we're doing this year is the launch of our Good Deed Dating Initiative ...where we partner with local ministries," said Reccord."At this point we've primarily done food banks, but these are volunteer type of events where our members can come offline and not only meet other members, but also give back to the community because that's such a pillar of the Christian faith to volunteer, to serve others, and to serve those less fortunate."While women make up half the users on Christian Mingle, they are significantly less well represented on the advisory boards, which Reccord attributes to the fact that while the company "actively reached out" to both men and women, more men accepted."It's very important to us to have diversity because certainly people from different backgrounds helps us to target and reach our members and create a community that is authentic.Our biggest goal is to add value to Christian singles and we feel that is best done by not only partnering with Christian leaders and influencers but having that diversity," she said.Reccord noted that Christian Mingle will be making a "couple additions" to the Dallas board, which currently does not have any women on it.
Christian Mingle is part of Spark Networks which owns special-interest online dating sites, such as JDate.com, Black Singles.com, LDSMingle.com, and Catholic Christian Mingle's 2014 National Advisors Clayton Coates is the lead pastor of Grace Point Church. He is also co-founder and president of Every Man Ministries, which helps churches worldwide develop and grow healthy men's communities.Coates previously led the Single Adult Ministry at Saddleback Valley Community Church in Lake Forest, Calif., where he ministered to more than 13,000 single adults. He has authored and co-authored 17 books, including Steve Komanapalli is a men's pastor at Saddleback Church, where he leads a network of more than 7,000 men.He previously served as deputy chief of staff and special assistant to Pastor Rick Warren.Greg Ford is the founder and senior pastor of Echo Ministries, a non-denominational Christian singles ministry in Atlanta.Previously, he served as a leader in the Singles Ministry at North Point Community Church.